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Article 04July 2026

It’s Not How Much You Spend but How

You get the acceptance letter, the raise, the good news you’ve been waiting for. For a day, everything feels different. Then it doesn’t. What happened? This article explores why happiness plateaus even as income rises, from the way material goods invite comparison, to how time-poverty undermines well-being, and why generosity outperforms self-spending.

Read ArticleCheng-Hsi Lu · 11 min read

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